Revenue Operations Consultancy -- Canada
HOI Operations installs the sales systems, pipeline analytics, and ad-performance intelligence that let founder-led businesses close more from the leads they already have.
01 What We Do
Each engagement starts with an audit so we understand your system before we touch it.
Service 01
You send your data. We return a structured findings report: where your pipeline is leaking, how your metrics compare against industry benchmarks (with cited sources), and a ranked list of gaps by dollar impact. The audit is the engagement -- it stands alone, and it is also the entry point for everything else.
Service 02
A designed sales process is only useful when it actually runs. We map your current lead-to-close sequence, identify the structural gaps (handoffs, qualification criteria, follow-up cadences), and install a repeatable system the founder can step back from over time.
Service 03
We pull your campaign data from Meta, Google, and TikTok into a single reporting layer. You get cross-platform spend, reach, and efficiency analysis alongside 7-day ROAS forecasts, driver decomposition, and reallocation scenarios -- not a dashboard of numbers, but a weekly brief that tells you where to move budget.
Service 04
For founders who want the analysis to keep running: weekly reporting retainers covering pipeline health, funnel metrics, and ad performance. We maintain the instrumentation, surface anomalies early, and deliver a standing brief so you spend your attention on decisions, not data cleanup.
02 How an Engagement Works
A structured sequence -- no open-ended retainers before we have earned them.
Data In
An ad export CSV, a CRM snapshot, or a direct API read -- whichever your stack supports. We define the exact format in a pre-engagement brief so there is no back-and-forth on column names.
Audit Findings
Within 24-48 hours you receive a structured document: metric gaps ranked by dollar impact, benchmark comparisons with cited industry sources, and a plain-English explanation of what each gap means operationally. No slide decks, no filler.
Install
For clients who proceed beyond the audit, we design the corrective systems -- process maps, qualification scripts, reporting cadences -- and work with your team to install them against a defined timeline.
Operate + Report
Ongoing retainer clients receive a weekly operations report: pipeline status, funnel health, ad performance, and any anomalies that need a decision. You stay in the loop without staying in the weeds.
03 About
HOI Operations is a revenue-operations consultancy based in Canada, founded by Josh Israel. The practice works exclusively with founder-led businesses -- companies where the founder is still the primary sales bottleneck and where getting the revenue system right is a strategic priority, not an admin task.
Our engagements are audit-first by design. We do not install systems we have not diagnosed, and we do not sell retainers before we have demonstrated that the underlying analysis is sound. The work is grounded in pipeline instrumentation, funnel analytics, and multi-platform ad performance data -- built and operated by practitioners who have worked inside the sales function, not only advised it from outside.
We integrate read-only data connections with the TikTok Business API, Meta Marketing API, and Google Ads API to retrieve ad performance data for analysis and reporting on behalf of our clients. No ad creation, no campaign automation.
04 Contact
Tell us what platform you are running ads on and we will scope the engagement.
Every new engagement begins with a scoping conversation. Send a brief note describing your current ad spend, which platforms you are using, and what you are trying to figure out. We will reply with a clear scope and timeline.
Get Started